Meet Our Director

The Heart Behind the Scenes

Meet Our Director

Olavo “Olly” DeMacedo · Executive Director
Olly DeMacedo honored at the Massachusetts Statehouse
Olly DeMacedo honored at the Massachusetts Statehouse.
A Lifetime of Service

Driven by Gratitude, Grounded in Community

Olavo “Olly” DeMacedo is most recognized for his executive leadership of America’s Hometown Thanksgiving Celebration—the massive annual parade and historical event in Plymouth, Massachusetts.

A prominent figure in Plymouth, Olly is known for his contributions to both business and community service across a long-standing career in sales and operations management. As a quiet and humble leader, he doesn’t seek the spotlight—he simply does what is right and what is good, on behalf of the entire community.

Recognized For

Beyond the Thanksgiving Festivities

Olly’s multifaceted career reflects his dedication to both his profession and his community.

🎖

Military & Veteran Support

Honored with the Christine Devlin Gold Star Family Support Award at the Patriot Week Gala for his extensive advocacy for veterans and military families.

🏛

Business & Civic Leadership

Served as a Kingston selectman for 12 years and spent five years with the Plymouth Area Chamber of Commerce, alongside more than three decades at Boston Sand & Gravel.

State Recognition

Officially recognized at the Massachusetts Statehouse with a Portuguese Heritage Award for his decades of service as a community and civic leader.

Personal Background

Career Highlights

Olly has built a respected career in business and local governance, demonstrating a consistent commitment to community development.

Boston Sand & Gravel — Since 1990

Sales Representative and Operations Manager, holding various roles including Operations Manager for multiple concrete companies over three-plus decades.

Kingston Selectman — 12 Years

Served his town for over a decade, demonstrating a deep commitment to local governance and community development.

Thanksgiving Parade Director

Bringing America’s Hometown Parade to Life

As director of America’s Hometown Thanksgiving Parade, Olly leads a signature annual event that honors and celebrates the milestones, anniversaries, and heroes who have shaped this nation.

150,000+
Spectators welcomed each year
January
When planning begins for a flawless event
WCVB 5
Broadcast on Channel 5 & ABC affiliates nationwide

Be Part of the Celebration

Join Olly and our community of volunteers, sponsors, and participants in keeping this cherished tradition alive.

Become a Volunteer Become a Sponsor

Copyright © 2010 - 2026. USAThanksgiving.com. All rights reserved.